• Bakwas Marketing

How to Optimize Your Website for Google

Updated: Sep 5, 2020

Optimizing your website is very important for search engines such as Google, Bing, etc. It helps to increase the ranking of your keywords.

Google is the most important website in the world. It is important because that is where we start surfing the internet every day. We use Google to find products and services, to find materials to read, to play games, and to find answers. As a result of this, having Google on your side is very important. In fact, if you don’t appear on the first page, chances are that you are losing out a lot of sales.

In this report, we will look at some simple tips you can use to optimize your website for Google.

Answer Basic Questions

Most people use Google to find answers. As a result, your website will do very well if you focus on giving them the answers that they need. A good way to do about this is to create content that answers these questions well. The benefit of doing this is that your website will be the first resource they see when they search Google. If not this, your answers will appear in the people also ask part of Google as shown below. For example, if a user searches for SEO San Jose, they will find the following results on the front page as shown below.

Answering the questions in itself is not enough. Instead, you should focus on providing high-quality answers that are very detailed. Provide external links to other quality websites and also to your website.

Responsive Website Design

A responsive website is one that fits well on computers, smartphones, and tablets. Google started preferring these websites a few years ago. The goal is to ensure that people are able to read the content of the website comfortably regardless of the device they are using. You can use a free mobile readiness tool by Google to check whether your site is optimized.

Local SEO

We get it. You want your website’s main keyword to be ranked high around the world. Unfortunately, achieving this is a very difficult thing because of the number of websites that want to achieve the same fate. Therefore, instead of focusing on global keywords, you should instead focus on local SEO. This is the strategy of optimizing your website for a small area. For example, if you are a salon in London, you can focus on a keyword like Salon London or the best London salon. This will make more likely customers visit your website. Also, it will help your website’s location be found on the front page of Google search results.

Use of BERT

What is BERT? BERT is the short form of Bidirectional Encoder Representations from Transformers. This is a technology that Google developed to help to interpret the words put in its search queries. A good example of this is the keyword search like nine to five. Another keyword is a quarter to five. As humans, it is easy to understand the meaning of these keywords. However, computers can have difficulty understanding what they mean. Google uses BERT to better understand this natural language processing. According to SoftwareCy, you can develop your website with content that takes advantage of this technology.


There are many ways to rank higher on Google. Some, like optimizing your website for security, are often ignored. Therefore, we recommend that you talk to a qualified SEO expert to tweak your site and help it become more visible in Google.

Read another blog on SEO trends to optimize your website.


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